Sleep Inn – Dream Better Here™

Sleep Inn^® is the new construction midscale brand that sets itself apart from competitive brands, attracting valued guests and hotel franchise owners alike. The prototype delivers on the simply stylish brand positioning through a fresh and innovative design, delighting guests with an affordable, simply stylish experience. For our franchise developers, the Sleep Inn prototype offers a fresh product with programs and features that have been carefully planned and tested to help drive a strong return on investment and strong guest satisfaction.

In 2012, Sleep Inn & Suites brand hotels received an average of 54.2% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*

Features

The Sleep Inn design makes simply stylish accommodations accessible to the midscale guest. By squeezing efficiencies from every square foot, the smart design of the Sleep Inn prototype keeps development costs low and performance high. The building layout, with its improved efficiency and functionality, creates an opportunity for outstanding hotel franchise operating performance and a return on investment. Warm neutrals, fresh graphics, and soothing colors provide guests with a simply stylish experience designed to drive guest satisfaction and loyalty.

Key Brand Standards/Identifiers

• Free Morning Medley breakfast
• Complimentary high-speed Internet access
• Spacious Sleep Signature showers
• All interior corridors
• Swimming pool and/or exercise facilities
• Free newspaper

Distribution

Hotels Open as of December 31, 2012

Total Hotels: 396
In the U.S.: 387
International: 9
Total Rooms: 29,067
In the U.S.: 28,087
International: 980

Hotels Under Development as of December 31, 2012

Total Hotels: 49
In the U.S.: 44
International: 5
Total Rooms: 3,411
In the U.S.: 2,982
International: 429

*Source: See Sleep Inn Franchise Disclosure Document dated April 1, 2013. For the 176 hotels that were included in the sample, 80 hotels or 45.5% met or exceeded the Total Choice Contribution presented. Actual results may vary.