Quality – Get Your Money’s Worth

By becoming a Quality^® owner your hotel franchise instantly gains vast exposure as being one of the most recognized brands in the lodging industry.* Quality is Choice Hotels^® largest conversion brand, and provides hotel franchise owners a great opportunity for an existing asset looking to strengthen its market position and to drive a return on investment. Your hotel franchise will be strengthened during conversion using our streamlined, value-oriented programs, designed to provide great value and satisfaction to guests. Our programs demonstrate we are committed to our franchisees by growing our presence and reputation in everything we do.

In 2012, Quality Inn brand hotels received an average of 51.8% of gross room revenue through the Choice Hotel Central Reservations System (CRS) and other non-CRS marketing channels.**

Conversion Flexibility

Each opportunity starts with a customized approach, assessing your property and market conditions, and then tailoring improvement plans designed to increase the value of your asset over the long term. Since Quality embraces product diversity, through brand hallmarks, we provide a cost effective way to provide brand consistency and to market the strong value proposition of Quality. Our brand is centered on the “Value Q’s”, which focus on consistency in these key drivers of guest purchase and satisfaction and allows for more flexibility in physical plant and design/decor. Offering multiple brand extensions, the Quality family of brands is a cost effective conversion opportunity for hotel franchise owners looking for a return on investment.

Features

We deliver where it counts through our brand hallmarks, the five “Value Qs.” These five areas are what consumers care most about and include our Q Bed, Q Breakfast, Q Shower, Q Service, and Q Value. The reason Quality is such a strong brand is because we are known for giving our guests great value for their hard earned money.

• Q Bed – Premium mattress and bedding, with traditional or triple sheeting options
• Q Breakfast – Free Q Corner Café breakfast bar, or sit down restaurant serving full hot breakfast
• Q shower – Consumer and operations-tested; plush bath rug and upgraded amenities
• Q service – Friendly and caring staff
• Q Value – Amenities, including high-speed Internet access, free daily newspaper, 24-Hour coffee and tea in the lobby and rooms, and local calls (U.S. locations); swimming pool or exercise room

Designed with Developers in Mind

We worked closely with developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value.

Distribution

Hotels Open as of December 31, 2012

Total Hotels: 1,518
In the U.S.: 1,152
International: 366
Total Rooms: 135,733
In the U.S.: 98,078
International: 37,655

Hotels Under Development as of December 31, 2012

Total Hotels: 71
In the U.S.: 39
International: 32
Total Rooms: 5,404
In the U.S.: 2,672
International: 2,732

*Source: Millward Brown Advertising Tracking Study 2011. Quality Inn has a brand awareness rating of 87%. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research.
**Source: See Quality Franchise Disclosure Document dated April 1, 2013. For the 264 hotels that were included in the sample, 121 hotels or 45.8% met or exceeded the Total Choice Contribution presented. The results for your hotel may differ substantially from the average stated above.