Diversity

Did you know the hotel industry is the third largest retail industry in the nation?

This is just one of the many reasons you’ll find that Choice Hotels^® brands make sense and are great opportunities for franchisees. And they’re especially appealing for franchisees with diverse backgrounds.

Our Emerging Markets team is completely dedicated to bringing new owners into our system. We offer:

• Financial incentives to qualified applicants of up to $155K*.
• An exceptional set of resources, services, and training programs.
• Ten highly targeted hotel brands, as well as the Ascend Collection^® membership program.

And with Choice Hotels, you own the real estate.
In 2011, Choice Hotels provided $202 million in system wide marketing support, and our marketing and reservation system generated $2.4 billion in revenue system-wide**.
Once you arrive, the Choice Hotels team will take you places.

Standard Incentive

For new or converted midscale and economy brand hotels. When you select your hotel brand, whether it is a Comfort Inn^®, Comfort Suites^®, Quality^®, Sleep Inn, Clarion^®, MainStay Suites^® or Suburban^® hotel, you may qualify to receive $1,500 per room up to $125,000 and $750 per room up to $50,000 for Econo Lodge^® and Rodeway Inn^® properties. If you open a Cambria Suites hotel, you may qualify to receive up to $200,000.

Sleep Inn Incentive

Sleep Inn is our 100% new construction brand that provides hotel developers with low costs for construction and operations, along with the ability to optimize real estate, which helps to lower overall start-up costs. The Sleep Inn incentive, valued at up to $155,000, was developed to allow an easier transition into the lodging market. Our incentive includes the following:

a. A 50% Affiliation Fee Reduction: Our standard affiliation fee is a minimum of $40,000, as part of the incentive program, we may reduce the fee to $20,000.
b. Grand Opening Incentive: $75,000 paid shortly after the grand opening of your hotel to be used for any hotel related purpose.*
c. Qualified Franchisees will receive $50,000 towards the first year’s cost of a professional management company or general manager’s salaries.
d. Up to $10,000 for feasibility study reimbursement

*Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally acceptable accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012.

**Source: 2011 brand awareness data from the Advertising Tracking Studies conducted by Millward Brown. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research.