With a long history of innovation and success, Choice Hotels has solidified its position as an industry leader. We leverage our balance sheet to support franchise development efforts for several of our brands. These incentives come in a variety of forms to provide capital support. We also have specialized programs to promote diversification of our franchisee base among certain individuals from diverse backgrounds, including African-Americans, Native Americans and Hispanics, as well as an exciting new program for veterans. The upswing in the lodging industry coupled with these unique incentive programs, make now a great time to join our portfolio of well-recognized brands!