Econo Lodge – Easy Stop On The Road

Econo Lodge^® is our premier economy brand that offers developers a well-established, high value brand for easy conversion opportunities with reasonable flexibility. We are focused on being the best in the economy segment and are dedicated to our hotel franchise owners’ return on investment, growing the brand, and maintaining strong brand equity in the economy segment. With Econo Lodge you can take it easy.

In 2012, Econo Lodge brand hotel franchises received an average of 40.5% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*

Conversion

We manage each opportunity with a customized approach, assessing your property and market conditions, tailoring improvement plans designed to help increase the value of your asset over the long term. Econo Lodge embraces product diversity while consistently delivering an affordable, reliable stay experience with a great mix of amenities. Econo Lodge represents a cost effective conversion opportunity for hotel franchise owners looking to optimize a return on investment.

Features

• Free Easy Starts™ continental breakfast
• Free high speed Internet
• Free premium television channel such as HBO

Distribution

Hotels Open as of December 31, 2012

Total Hotels: 899
In the U.S.: 817
International: 82
Total Rooms: 53,693
In the U.S.: 49,951
International: 3,742

Hotels Under Development as of December 31, 2012

Total Hotels: 28
In the U.S.: 24
International: 4
Total Rooms: 2,032
In the U.S.: 1,834
International: 198

*Source: See Econo Lodge Franchise Disclosure Document dated April 1, 2013. For the 201 hotels that were included in the sample, 88 hotels or 43.8% met or exceeded the Total Choice Contribution presented. Actual results may vary.