Comfort Suites – Your Suite Success^®

Comfort Suites^® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype. Hotel franchise owners and developers appreciate the cohesive, integrated and efficient design — intended to drive long-term brand performance, guest loyalty, and return on investment. In addition, our new Your Suite Success program is exclusive to the Comfort Suites brand, setting us apart in the eyes of business travelers. The program focuses on the size and space of the suite, technology, fitness, and an added level of service.

In 2012, Comfort Suites and Comfort Inn & Suites brand hotels received an average of 59.4% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*

Features

The new look of Comfort Suites is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. Based on direct guest feedback, the new design incorporates specific features to attract and satisfy our business travelers. The warm, refreshing, design makes Comfort Suites properties even more competitive in the midscale space. The new design enhances every aspect of the guest experience and includes:

Your First Impression: Relax

• Warm and inviting exterior featuring signature door entry
• Dramatic two story lobby with warm decorative lighting and plush furnishings
• Elegant and unique signature welcome wall with votive-like lighting
• Optional Fireplace provides warmth and promotes social gathering and conversation

Your Retreat: Restore

• Sophisticated guest suites use a neutral palette and soothing textures
• Fresh and inviting new bedding package
• Stylish bath design with spa-like feel
• Built-in nook features microwave, refrigerator and coffee maker

Your Morning^®: Renew

• Breakfast area makes serving hot breakfast to guest easy and efficient
• Flexible seating and ample counter space
• Meeting room conveniently connected to breakfast area for dual purpose and easy conversion
• Your Suite Success^® fitness center and indoor or outdoor pool are conveniently located near the lobby

Designed with Franchise Developers in Mind

We worked closely with developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value.

Key Brand Standards/Identifiers

• All-suite hotel
• Full-size sleeper sofa in every room
• In-room refrigerator and microwave
• 100% smoke free
• Free high-speed Internet access
• Free hot breakfast with a to-go bag for early risers
• Free newspaper
• Business center at every location
• Express check-out
• Your Suite Success® Marketplace
• Your Suite Success® Fitness Center

Distribution

Hotels Open as of December 31, 2012

Total Hotels: 612
In the U.S.: 597
International: 15
Total Rooms: 47,970
In the U.S.: 46,045
International: 1,925

Hotels Under Development as of December 31, 2012

Total Hotels: 78
In the U.S.: 73
International: 5
Total Rooms: 5,792
In the U.S.: 5,418
International: 374

*Source: Comfort Franchise Disclosure Document dated April 1, 2013. For the 903 hotels that were included in the sample, 418 hotels or 46.3% met or exceeded the Total Choice Contribution presented. Actual results may vary.