Comfort Inn – Truly yours™

Comfort Inn® is the largest Choice Hotels® brand and one of the industry’s most recognized brands. It offers our hotel franchise owners and developers a strong potential return on investment through the powerful equity of our flagship brand due to its wide distribution and awareness. Committed to driving performance, the Comfort Inn brand has developed a new cost-effective franchise prototype designed to deliver an increase in intent to stay. Fully tested with guests, hotel franchise owners and developers, they appreciate the cohesive, integrated and efficient design — intended to drive long-term brand performance, guest loyalty, and return on investment.

In 2013, Comfort Inn & Suites and Comfort Suites brand hotels received an average of 61.1% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other marketing channels.*

Features

The new look of Comfort Inn is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. The warm, inviting, distinctive new look makes Comfort Inn properties even more competitive in the midscale space and is designed to drive a stronger potential return on investment for our hotel franchise owners. The brand extension, Comfort Inn & Suites®, provides owners the flexibility to include 25-50% suites to their room count. The new design enhances every aspect of the guest experience and includes:

Your First Impression: Relax

  • Warm and inviting exterior featuring signature door entry
  • Elegant and unique signature welcome wall with votive-like lighting
  • Spacious seating areas for relaxing, working and gathering

Your Retreat: Restore

  • Guestroom design blends warm neutrals and subtle textures
  • Fresh and inviting new bedding package
  • Custom crafted artwork that echoes the brand
  • Stylish bath design with a spa-like feel

Your Morning: Renew

  • Breakfast area makes serving hot breakfast to guest easy and efficient
  • Flexible seating and ample counter space
  • Meeting room conveniently connected to breakfast area for dual purpose and easy conversion
  • Fitness center and indoor or outdoor pool are conveniently located near the lobby

Designed with Developers in Mind

We worked closely with hotel franchise developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value.

Key Brand Standards/Identifiers

  • Free breakfast with hot meat, hot eggs, fresh fruit and a choice of hot waffle flavors
  • Free high-speed Internet
  • Pool or exercise facilities
  • Free newspaper

Distribution

Hotels Open as of December 31, 2013

  • Total Hotels: 1,824
  • In the U.S.: 1,302
  • International: 522
  • Total Rooms: 141,220
  • Rooms in the U.S.: 101,673
  • Rooms International: 39,547

Hotels Under Development as of December 31, 2013

  • Total Hotels: 120
  • In the U.S.: 97
  • International: 23
  • Total Rooms: 9,528
  • Rooms in the U.S.: 7,476
  • Rooms International: 2,052

**Source: See Comfort Franchise Disclosure Document dated April 1, 2014. For the 914 hotels that were included in the sample, 426 hotels or 46.6% met or exceeded the Total Choice Contribution presented. Actual results may vary.

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The 2014 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. To receive a PDF copy of the FDD via email, you must have a valid email address capable of receiving a document of 3 MB. To view the FDD you will need Adobe Reader 6.0 or greater.

Unless otherwise noted, all figures and statistics in this document are from the applicable Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850,
franchise_sales@choicehotels.com.

© Choice Hotels International, Inc.
Choice Hotels International, Inc.
Franchise Sales
1 Choice Hotels Circle, Suite 400
Rockville, MD 20850
E: franchise_sales@choicehotels.com