Ascend Hotel Collection™
let the destination reach you.
For discerning travelers seeking to connect meaningfully with a culture or community outside their own, Ascend properties are the upscale hotels that are part of the essential fabric of the destination, enabling guests to experience the local destination like a native.
The Ascend Hotel Collection™ membership program is not a traditional franchise concept. Designed especially for historic, boutique, or unique properties, Ascend Hotel Collection properties retain their established local presence, authentic character, consistently superior service and the very finest amenities – while receiving the benefits of a membership program with a global lodging company that offers industry-leading service and resources.
Working in conjunction with your sterling reputation, Ascend Hotel Collection connects your highly regarded property to Choice Hotels®, one of the largest franchise organizations in the world with over 6,600 properties open and under development worldwide.* We have 70 years experience in developing services, resources, field support, property management systems and ongoing training that optimize hotel performance.
The Ascend Hotel Collection program allows you to keep your own name and signage, while utilizing the specific resources that work best for your individual needs.
*Source: Internal data as of 12/31/11.
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